We want our trailer to be fast paced and exciting therefore we will use some of the best bits of the film to attract our target audience and highlight the most engrossing moments without giving away the plot. In the film our lead character Tom Banks undertakes a series of trails and challenges before the final scene where all is revealed. In our trailer we will include footage from these key moments. For example we are going to use the scene where the USB arrives in the post, we will include zoomed in shots of Tom's letter box where an anonymousletter containing the USB will arrive, this shot will leave the audience wondering what is inside this letter. The trailer will also show images of the 'torture chamber' in which Tom finds images of on the USB he receives in the post, we are either going to use photograph stills or actual video camera footage of this room along with slow and tense music. This will leave the audience wondering what this strange dark room is and what is going to take place in this room,encouraging them to want to see the film. We have decided to show this scene using CCTV footage and it will be full of glitches and will be distorted in black and white. Another scene that we will show in our trailer is the scene where Tom and his new friend Bryan attempt to destroy the body which Tom has killed. This scene will show the two men making friends and then Bryan and Tom disposing the body usingsulfuric acid. The body in this scene will be wrapped up so the audience will have no idea of the identity if this body or why they are destroying it. The next clip that will be included in our trailer is from the scene in which Tom meets Tracheal,the sister of the man he has killed. We will see Tom turning up at her house and introducing himself, as well as a clip of them falling for each other. The audience however will not know this girl is the sister of the innocent man Tom murdered so will be asking questions about their relationship.
In this post we will be looking at the entirety of the James Bond - Skyfall Film. The marketing is portrayed through many different posters, trailors, videos, merchandise, and the original website which includes all the latest news, videos and games.
Below, I have selected a couple of trailers, some of which include the original trailer, the international trailer, and the teaser trailer.
The Official Trailer
The official trailor advertises the film by including various clips from different scenes in the movie without revealing the full story. The purpose of a trailer is to expose the plot and to grab people's attention and make them want to watch the film.
The International Trailer
The Teaser Trailer The teaser trailer is released before the official trailer. The difference between a teaser trailier and the official trailer is that a teaser trailer is a truncated version of a theatrical trailer which intends to entice an audience about an upcoming movie, in this case the James Bond movie. A teaser trailer is usually under two minutes.
Below, I have selected character posters and official posters which each depict different characters from the movie. These posters are the main part of the marketing campaign because they are displayed internationally to gain maximum exposure for the films release.
Character Posters
As shown above, there are a set of character posters for the James Bond film. each of the posters features an individual character from the film. In some character posters, tag lines are included in order to reflect the quality of the character.
Teaser Poster
Many films publish teaser posters as an early promotional
poster which includes an important image or design without exposing too many
details about the film such as the theme, characters and plot. The purpose of
teaser trailers is to alert and generate hype for the film.
The website of the new Bond movie includes the latest news about the film, a countdown to the Bond film, videos about the movie, games, and information about the film. There are also many promotions about previous movies linked with the film, interviews with the directors of the film and the different types of DVD's which will be made available.
